LOGISTICS provider Globe Express Services (Overseas Group) has unveiled its new logo, website (www.globeexpress.com) and corresponding corporate re-branding.
This comes after GES completed an historic merger with the Overseas Group in March, a move Globe expects will rank the merged company among the top 100 global logistics providers.
"The new organisation, operating under the official name of Globe Express Services (Overseas Group), has emerged with expanded service capabilities and a more extensive global network serving Asia, Europe, the Middle East and the Americas," a company statement said.
"The merger allowed us to strengthen our position in the logistics market by increasing our geographic footprint and market share, and expanding our core competencies and our negotiating platform (size, scale)," said CEO Ziad Korban.
Looking ahead, the new GES said it will pursue economies of scale while leveraging best practices throughout the organisation, in an effort to enhance customer services. The rebranding includes the launch of a redesigned website available in six languages: English, Chinese, French, Spanish, Portuguese and Arabic.
Said group president Gilbert Khoury: "It has been inspiring to see over 750 logistics professionals worldwide, from a diverse cross section of divisions and backgrounds, come together and embrace this new brand identity."
Source : HKSG, 27.10.10.
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