[230412.EN.SEA] Maersk Considers Extending 'Daily Maersk' Concept On Other Trade Lanes

DANISH shipping giant, Maersk Line, is looking to develop its "Daily Maersk" Asia-Europe service into other trades after it achieved a 99 per cent on-time reliability in February, according to London's Containerisation International.

"We would like to take this concept to other places as well. Our ambition in 2012 is to achieve a rate of 95 per cent of on time delivery on the major east-west trade lanes and also in some Oceania and Latin America markets," Maersk chief commercial officer Lucas Vos told delegates at Containerisation International's 14th Global Liner Shipping Conference in London earlier this week.

"In some markets we won't be able to do this, such as in Africa and Russia due to infrastructure problems, but even in these areas we want to have a substantially higher on-time rate then competitors," he said.

Mr Vos said "Daily Maersk" in Europe had helped increase the carrier's market share from 21 per cent to 25 per cent. As the same time, he stressed that the company was "adamant" that it would keep this market share but had no intention of increasing it.

He also spoke of cutting administrative costs by 70 per cent. "Invoicing is a complete nightmare," he said adding that this was because of all the different charges such as surcharges. "We need simple rate structures - let's rely on companies like INTTRA."

Source : SN-TR, 20.04.12.