WHILE
Drewry believes CMA CGM is the favourite to take over Orient Overseas Container Line
(OOCL) either by acquisition, merger, or reverse merger, Alphaliner
is putting its money on Cosco Shipping or Evergreen
Line.
As
speculations by analysts that the parent company of the Hong Kong-based
shipping line, OOIL is for sale continue, those being tipped as potential
buyers are limited to the carrier's partners in the new Ocean Alliance that
starts operating on April 1.
There
was no confirmation of any sale from a spokesperson for OOCL. "Many of us
have seen a number of changes in the industry landscape over the past year and
during this period, many rumors on various topics have spread and speculative
reporting have been made from time to time, including those about OOCL. While
we appreciate the public discourse, we would not be in any appropriate position
to respond to the rumors and speculations."
Talk
of a takeover continues to stimulate trading in OOIL stock on the Hong
Kong Exchange, with its share price up by around 20 per cent since
trading closed at the end of December.
The
Tung
family owned carrier has consistently managed to remain profitable,
although when OOIL reports its 2016 financial results it is expected to post
its first loss in seven years. The problem facing OOCL is that it is stuck in the
middle in terms of scale with a TEU capacity of 575,561 putting it at No. 8
in the world and with a global market share of less than 3 per cent.
Shipping
lines have only two viable paths: Become a scale leader or become a niche
player focused on certain trades, according to a Boston Consulting Group
report. Companies that haven't adopted either of these approaches will lack
sufficient scale to drive down costs and the differentiation that can offer
unique commercial value or command premium rates, according to IHS
Media.
Even
with the consolidation, container shipping remains a very challenging business.
Dynamar
estimates that the top 12 container lines lost a combined US$13 billion in the first three
quarters of 2016. While rates improved in the final three months of
2016, few lines are expected to record a full-year profit.
But
the market conditions that resulted in the long-awaited industry consolidation
last year have not changed - capacity this year will still outstrip demand by
some measure, low rates will persist, and container lines are likely to remain
unprofitable. On top of that, Alphaliner said carriers will face a further
challenge from rising bunker fuel prices that doubled in 2016.
The
analyst said the only consolation for carriers was that charter rates were
expected to remain at rock bottom levels in 2017.
So,
the quest for scale by the larger container lines will continue in 2017 and
more mergers and acquisitions are inevitable. OOCL is an attractive target and
if a suitor comes up with the right price, the Hong Kong carrier could be the
latest shipping company to jump on the consolidation wagon.
Source
: HKSG.
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