LUFTHANSA Cargo has invested in a stake of tech start-up Fleet, a US-based online
marketplace for freight services.
The carrier said its acquisition of
shares in Fleet was part of a "strategic commitment"
towards improving air freight's "digital maturity level,"
reported London's Loadstar.
Lufthansa Cargo chief executive Peter Gerber said Fleet was a "perfect match" for the
carrier. "The company combines innovative visionary thinking with a strong
intrinsic motivation to improve air cargo booking, shipping efficiency and
customer experience," he said.
"We expect substantial learning
with regard to our product and service portfolio, and we are sure Lufthansa
Cargo and Fleet will mutually benefit from sharing concepts and ideas."
Lufthansa has also acquired a seat
on Fleet's board, which will be filled by Lufthansa Cargo chief commercial officer
Alexis von Hoensbroech.
A statement from the carrier said it
recognised the sizeable inroads start-ups were making into the logistics
industry, with traditional operators recognising the threat posed.
"Recently a large number of
start-ups pushed into the logistics industry, upgrading connectivity between
various players of global air cargo supply chains. Consequently, traditional
logistics companies have become aware of the opportunities they can realise by
investing into new digital business models."
Source : HKSG.
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