THE Bjork.Eklund Group has announced that it is changing its name to Greencarrier AB with effect from February 1.
A statement said that previously the Greencarrier name had only been used by companies that formed part of Greencarrier Freight Services, the division of the Bjork.Eklund Group, offering customised logistics and transport solutions worldwide.
Now the majority of group companies not currently branded Greencarrier will also change their names to reflect their membership of the Greencarrier Group. This includes the Greenship/Loadmasters liner agency division that represents Evergreen Line in several markets within the Nordic/Baltic region. Only the Scandinavian Shipping & Logistics division will maintain a separate identity.
According to Bjorn Eklund, CEO of the newly renamed Greencarrier AB, the group has grown continuously over the last few years and today has 650 employees working under several brands in 10 different markets including China.
He explains that the decision to consolidate the company's brands under one name is intended to boost the global profile of its various activities and reflect the group's commitment to provide its customers with environmentally sustainable transport solutions:
"By minimising the number of company names, our aim is to communicate even more clearly as well as to facilitate business for our customers, partners and future employees," Mr Eklund said.
"From an organisational and practical perspective, these changes will simply mean that there will be a new company name on our doors, invoices, business cards and stationery. Our phone numbers, contacts and corporate registration numbers will remain the same. New e-mail addresses will be used, although the old ones will continue to work for a while longer. From now on, our website will be www.greencarrier.com." he said.
Source : HKSG, 06.02.12.
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