Carriers can still make money despite falling freight
rates, according to Drewry’s latest Container Annual Review & Forecast
2014/15. Surprisingly, some medium-sized lines retain unit cost advantages.
Figure 1: First Half 2014 Scorecard: Comparison of EBIT
Margins, Revenue of Selected Carriers
Second-quarter income statements show that more ocean
carriers are emerging from the red. From the 15 of the “top 25” carriers (as
measured by operated vessel capacity) that publish quarterly financial results,
the number of profitable lines doubled from five in the first quarter to 10 in
the second quarter. However, the distribution of profits was still extremely
uneven and insufficient for most to eradicate their first quarter losses.
The long road back towards profitability is now a very
familiar one for most carriers – sizeable reductions to unit costs to compensate
for lower unit revenues. To clarify – even though unit revenues are down by an
estimated 4% year-on-year for the first six months of this year, the positive
is that unit costs have been reduced by 6%.
What separates the carriers is the speed of those reductions
to rates and costs and when the journey started. For example, Maersk and CMA
CGM were the first to lower slot costs through their larger fleets of Ultra
Large Container Vessels (ULCVs) so that by moving a lot more boxes at a profit
they are gapping their rivals in the profit stakes.
Figure 2 shows that every single one of our sample
carriers had lower estimated unit revenues (ie revenue per teu) in the first
half 2014 than they did in the same period last year. Drewry’s analysis reveals
that the deepest rate cuts were felt by CSAV, Zim, HMM and Hapag-Lloyd, all of
which lost money in the first half.
Figure 2 Selected Carriers’ Volume, Unit Revenue
Development, 1H 2014 (% change from previous year)
As previously mentioned, lower unit revenue is not
automatically a barrier to profitability so long as that decrease is matched or
bettered by a corresponding reduction for unit costs.
The three carriers that found winning formulas for
profitability in the first half 2014 were OOCL (EBIT margin of 4.2%); CMA CGM
(4.8%) and way out in front Maersk Line (8.0%).
Again, the shifting balance between unit revenues, costs
and volumes was markedly different for all three carriers. OOCL as the smallest
of three lines did a pretty remarkable job of attracting new customers –
volumes rose by a market leading 10.1% in the first half – without having to
“buy” them with significantly lower rates. OOCL’s unit revenues were down by
2.8% but even with all that additional cargo total costs only rose by 2.6%,
meaning that unit costs fell by an estimated 6.8%.
French carrier CMA CGM saw its unit revenue decrease at
the same rate as its unit costs in the first half, which is why its EBIT margin
remains stuck at around 4.8%, easily good enough for a place on the podium but
a long way behind Maersk.
The Danish mega-carrier’s first-half profit margin was
3.2 points higher than its closest rival due to the extraordinary feat of
lowering total cost (by 0.2%) at the same time as moving an extra 600,000 teu.
Neither did this 7% volume growth come at a heavy price as Maersk’s unit
revenue decreased by just 2.2% year-on-year, the third lowest in our sample
behind APL and Hanjin.
OOCL’s ability to streamline its operations means that it
has the lowest unit costs of all the sample carriers, see Figure 3. Considering
it does not have a particularly large fleet of ULCVs in comparison to some of
its peers shows that OOCL has found other ways of doing business efficiently.
Figure 3: Medium Carriers Still Able to Compete on Unit
Costs
Maersk is currently in a sweet spot where it is able to
lower its break-even line and still make more money on every box it moves.
Drewry estimates that it made $115 per teu in the first half 2014, up from
$76/teu in the same period last year. To give some context to its competitive
edge, CMA CGM’s profit per teu in 1H14 was estimated at $66, with OOCL’s pegged
at $48.
While the outlook for industry profitability is
definitely improving, it wouldn’t take much to derail the recovery. Further
unit costs are expected for next year, but there is a limit to how much fat can
be trimmed (a topic we will cover in a future edition of Container Insight
Weekly), whereas freight rate reductions can be much deeper, as witnessed by
the recent collapse in the Asia-Europe spot market.
Our View
Carriers must continue to lower unit costs to be
profitable in the short-term as freight rates will decline. For more
sustainable industry profits, carriers will need to reverse the unit revenue
trend at some stage.
Source: Drewry Maritime Research (www.drewry.co.uk/ciw)
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