FRENCH shipping giant CMA CGM launched a new premium product last week that, it
claims, offers customers transport guarantees and priority boarding across its
liner network.
"Seapriority Go provides customers
exclusive treatment," said CMA CGM, "their goods will be given
priority whether it be for container allocation or loading on board. This new
solution helps to expand our customers' business, even when demand is strong,
giving them more agility, flexibility and protection."
The Marseille-based carrier said
the new product would be offered to customers "for all shipments on major
trades operated by CMA CGM".
It said specifying the product
upgrade would ensure priority for equipment release at depots, "preventing
any unwanted surprises".
CMA CGM said the shipment would
be "flagged and closely tracked to ensure your space on board stays
available" and supports its premium product with a "no rolling or
your money back" guarantee, reports UK's
The Loadstar.
One UK-based NVOCC said he
understood that CMA
CGM was looking for an extra US$500-$750 per box for the added-value product.
"Some of our clients
importing high-value goods might be interested at that price, if it is what
they say it is," he said. "We have premium rates with a number of
carriers which offer a no rollover guarantee, but with the best will in the
world, when half of the alliance sailings are blanked, as we have seen
recently, containers just don't get shipped.
"And when there is that much
chaos and backlog, even the biggest forwarders suffer shutouts," he added.
Meanwhile, CMA CGM's new product
will be put to an early test as the liner industry endeavours to prepare itself
for a substantial drop in demand as a result of over a fifth of the world's
population being placed in an anti-coronavirus lockdown.
Source : HKSG.
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