FRANCE's CMA CGM Group is
undergoing a major restructuring in a bid to return CEVA Logistics
to profitability, one year after it launched a tender offer for CEVA Logistics.
After an initial transitional phase of reorganisation,
which made it possible to deploy new processes and define an ambitious strategy
for a return to profitability, CEVA Logistics is implementing its second
phase of development.
This business plan is based on several strategic axes:
development of new products, development of the network in Africa and Southeast
Asia, digitisation, investment in IT tools particularly in freight management.
To accompany this second phase of its development, CEVA
Logistics has re-organised its senior management and includes the departure of CEO
Nicolas Sartini.
CMA CGM Group chief executive officer Rodolphe
Saade said: "I would like to thank Nicolas Sartini for
having successfully accompanied the first phase of CEVA's transformation.
Thanks to his recognised expertise and leadership and to his strengthened team,
Mathieu Friedberg will successfully complete the second phase of
the strategic plan."
The new CEO, Mathieu Friedberg, was previously the senior
vice president commercial and agencies network at the CMA CGM Group. In
addition, he was previously the CEO of Delmas and CMA CGM
Logistics, prior to the acquisition of CEVA Logistics.
Guillaume Col has
been appointed chief operating officer. He was previously general
manager for France and north Africa at Kuehne Nagel.
Michel Foulon will take over as chief
information officer. He previously held the same position at
CMA CGM.
Frederic Obala takes
on the newly created position of director of transformation and digital.
He has extensive experience in business-to-consumer (B2C) and
business-to-business (B2B) functions in the retail, technology and media
sectors.
Gaultier de La Rochebrochard has
been named the new general counsel. He held the same position in
several multinational companies including GL Events and Norbert Dentressangle
groups.
Source : HKSG.
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