DHL has become an official partner of the Chinese Football Association Super League (CSL) after signing a major sponsorship deal that runs until 2017.
The sponsorship underscores the logistic provider's long-term commitment to the China market and its support for the development of Chinese football, a company statement said.
As part of the agreement, DHL's branding will appear on the football pitches and in the stadiums where CSL matches take place.
Said DHL Express CEO Ken Allen: "We are confident that this will be a fruitful partnership where we can deliver the passion and excitement of Chinese football, and foster even stronger brand connections with our Chinese consumers."
Said Chinese Football Association vice president Yu Hongchen: "The partnership with a globally respected company like DHL will definitely help CSL to sustain its healthy growth momentum."
Source : HKSG.