HYPE over the launch of the
Daily Maersk service on the Asia and Europe route stresses its
"conveyor-belt" regularity, but the real value is the promise of
service guarantees, says Drewry's Schedule Reliability Insight.
The carrier offers daily
cut-offs at four origin ports in Asia and guaranteed arrival times to three key
northern European ports. Leveraging its Asia-Europe service network of 70
owned-operated vessels, Maersk has only had to make minor tweaks to its
schedules to deliver a marketing master trick, said the London-based shipping
analysts.
It is almost the only
carrier operating on the trade with sufficient critical mass and market share
to be able to make such a promise, said its report. But as the recent tie up of
Geneva-based MSC and France's CMA CGM shows, rivals have been quick to respond.
But the introduction of
transit time guarantees is a groundbreaking development on the Asia-Europe
trade, particularly within an industry not best known for service reliability.
Thus far such arrangements have been limited to services operating on the
transpacific trade.
Drewry estimates that the
proportion of ships arriving on time across global trades over the past five
years has averaged no better than 55 per cent, based on data published in its
Schedule Reliability Insight.
Carriers claim that the
introduction of slow steaming has enabled improvement in their punctuality but
the evidence thus far is not convincing. Data from Drewry's Schedule Reliability
Insight shows that overall industry reliability has improved by just five per
cent to 57 per cent in the period since January 2009 compared to the previous
three years.
Source : HKSG.
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