TECHNICALLY, one of the world's
oldest newspapers - since 1734 - will close on December 20, when Lloyd's List
of London, abandons words on paper for full digital publication.
The move follows months of research showing that "customer demand overwhelmingly favours a digital product" with fewer than two per cent of readers using the print version exclusively.
"What started life as a printed notice pinned to a coffee shop wall in London is now the shipping industry's most sophisticated online intelligence tool, accessible in any coffee shop 24 hours a day," said editor Richard Meade.
"This is move supported by the overwhelming majority of our customers. We have already undertaken years of investment in our digital and mobile platforms, but the move away from print will allow more time and resource to build on innovative approaches to content tailored to individual customer needs," he said.
The move follows months of research showing that "customer demand overwhelmingly favours a digital product" with fewer than two per cent of readers using the print version exclusively.
"What started life as a printed notice pinned to a coffee shop wall in London is now the shipping industry's most sophisticated online intelligence tool, accessible in any coffee shop 24 hours a day," said editor Richard Meade.
"This is move supported by the overwhelming majority of our customers. We have already undertaken years of investment in our digital and mobile platforms, but the move away from print will allow more time and resource to build on innovative approaches to content tailored to individual customer needs," he said.
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