25 November 2016

[251116.EN.AIR] Branson to Launch New Tool For Shippers to Cut Carbon Emissions

BUSINESS magnate Sir Richard Branson's global carbon reduction NGO the 'Carbon War Room' plans to launch in one years' time a new tool on its ShippingEfficiency.org website that is designed to help global shippers and supply chain managers increase operational efficiencies, lower costs and reduce carbon emissions.

The tool will offer a free-to-access and fully transparent look at how ships are operated based on real-world satellite data.

This free and publicly accessible information will give shippers simple, consistent data to understand the efficiency of their transport networks. It will also allow them to identify potential inefficiencies, find opportunities to optimise operations and reduce costs for everyone.

The new tool will be launched on November 30 2017 at the World Ocean Council's Sustainable Ocean Summit in Rotterdam.

Source : HKSG.

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