THE US trade office is demanding that Alibaba Group Holding Ltd step up efforts to prevent the sale of pirated and counterfeit goods on its online platforms.
The US Trade Representative refrained from putting two Alibaba sites - the business-to-business website Alibaba.com and its hugely popular Taobao Marketplace - back on its annual "notorious markets" blacklist.
But the office said it encourages the company to fully cooperate with all copyright and trademark holders to address ongoing complaints, reported Reuters.
Since Alibaba.com was removed from the piracy blacklist in 2011 and Taobao in 2012, the Chinese e-commerce giant has worked towards enforcing anti-counterfeit procedures, but the trade office said it is unclear what effect these measures are having.
"Despite these new procedures, USTR is increasingly concerned by rights holders' reports that Alibaba Group's enforcement programme is too slow, difficult to use, and lacks transparency", the trade office said, referring to complaints from trademark holders that sell merchandise on the site.
Source : HKSG.