ECU LINE, one of the global leaders among NVOCCs, wholly owned by Allcargo Logistics Ltd, has announced the global roll out of its new corporate brand identity ECU Worldwide with the tagline "Geography Simplified".
"The name ECU Worldwide heralds the start of a new chapter. Our new identity is committed to consistently creating value for customers by providing best-in-class services across continents," said ECU Worldwide chairman Shashi Kiran Shetty.
Mr Shetty also said the integration of new services, technology, global best practices and professional expertise will re-define the brand experience for stakeholders.
"This is in line with our vision to become a US$2 billion revenue organisation by 2020, which propels us to constantly raise the bar and create a dynamic and exciting transformation for our organisation," Mr Shetty said.
Rebranding aims to foster the perception of the company as offering end-to-end services and being a global "integrated service provider".
The tagline "Geography Simplified" conveys a more generic approach to products complementing the group's worldwide presence with its 300 offices in over 160 countries.
With the rebranding, ECU Worldwide will also deliver new offerings such as full container load (FCL) and air freight. Its parent company Allcargo Logistics, leading integrated logistics player in India is listed on both Bombay Stock Exchange (BSE) and National Stock Exchange (NSE).
Source : HKSG.